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Coke ad design





Hello friends:



In this tutorial I am going to show you how to create a nice coke ad design. Before you read any further, take a moment to download these resources:


The two vector packs are available for you to buy in the Talk Mania shop. You can download them for $7.99 each or you can buy the big vector pack at a discounted price of $99.

Step 1
Open a new document in Photoshop with the size 600 px by 850 px. Hold down the Alt key and double-click on the "Background" layer to unlock it. Double-click on the unlocked layer to open the Layer Style window and use the settings from the following image. For my gradient I have use the colors #000000 and #4e0404.





Step 2
Copy a vector from the Hoolanders vector pack and paste it into your Photoshop document. Chose to paste the vector as a smart object. Then use Free Transform (Ctrl+T) to resize the layer and to rotate it. Double-click on this layer to open the Layer Style window and use the settings from the following image.







Step 3
Now we are going to add some fire to our design. Open in Photoshop the fire images which you have downloaded at the begining of this tutorial. Then set the blend mode for each layer to Screen and use the Eraser Tool (E) to erase some parts of the fire layers (or you can use layer masks: Layer > Layer Mask > Reveal All). Take a look at the following image for reference.







Step 4
Duplicate the layer which you have created at the second step (the vector pasted from the Hoolanders vector pack) and put this new layer above all the other ones. Also, use Free Transform (Ctrl+T) to rotate it.







Step 5
Select the Brush Tool (B), open the Brushes palette and create a new brush using the settings from the following image. Then save this brush by clicking on the "Create new brush" button from the bottom of this palette.





Step 6
Create a new layer, set the foreground color to white and the background color to black and paint with the brush which you have created at the previous step on this new layer. Set the opacity for this layer to 70%. Then hit Ctrl+G to put the layer inside a group and set the blend mode for the group to Color Dodge.





Step 7
Cut the coke can from this image and move it into your first document using the Move Tool (V). Then use Free Transform (Ctrl+T) to rotate this layer.







Step 8
Go to Layer > New Adjustment Layer > Brightness/Contrast, check the "Use Previous Layer to Create Clipping Mask" option and use the settings from the following image.







Step 9
Go to Layer > New Adjustment Layer > Color Balance, check the "Use Previous Layer to Create Clipping Mask" option and use the settings from the following image. Then fill the mask of this layer with black and paint with a big white soft brush over the can's brims.







Step 10
Copy and paste a butterfly from the Butterfly vector pack into your Photoshop document. Name this layer "butterfly" and set its opacity to 80%. Then go to Layer > New Adjustment Layer > Brightness/Contrast, check the "Use Previous Layer to Create Clipping Mask" option and use the settings from the following image.







Step 11
Create a new layer, select the Polygonal Lasso Tool (L) and create a selection like I did. Then fill it with white, go to Filter > Blur > Gaussian Blur and use the settings from the following image. Set the blend mode for this layer to Overlay and the opacity to 60% and name it "light."







Final Result


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